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About the Marketing Marshall Elizabeth Marshall is co-author of The Contrarian Effect: Why It Pays (Big) to Take the Typical Sales Advice and Do the Opposite (Wiley, Sept 08). She’s also the founder and Chief Connection Officer for Marketing Marshall, a coaching and consulting firm dedicated to helping business experts and entrepreneurs attract clients, spread their message and sell their books. In 2007, she founded AuthorTeleseminars.com, the place where the best and brightest business authors come to spread their message and sell their books. Through Author Teleseminars, she has launched virtual book tours for clients such as Seth Godin, Michael Port and Howard Behar (former Starbucks President) and hosted business experts, such as Keith Ferrazzi, Tim Ferriss, David Allen and Tim Sanders.